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The ticketing system operates as a centralized hub for issuing, prioritizing and tracking digital marketing requests.  These requests are broken down into two types: operational vs. project.  Service Length Agreements are only applicable to operational tickets.  Please see the below chart for ticket response and resolution times (SLAs).

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titleTwo Types of Tickets

Operational Tickets: Tasks that are easily defined and do not fall under more than one of the 'Request Categories'.
Project Tickets: Larger scale requests that contain 3 or more deliverables each requiring a separate ticket. /wiki/spaces/DM/pages/31294619

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*If major changes occur outside of the ticket scope, the SLA resolution time will restart and incur a cost of $50/hr.
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exceptions to SLA times include date, time and location changes or for compliance updates

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**for more detailed information on this process visit the Data Requests from Advancement page

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**email SLA's DO NOT include time to pull data
**email SLA's include 1 rounds of copy changes, anything past that is considered out of scope, will reset the SLA and incur a cost of $50/hr.

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Approval Required

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Document Upload

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**If multiple posts are requested in the same ticket Nicolette will schedule and attach the schedule after set up
**Nicolette will put in tickets from requests made directly by stakeholders in the name of the appropriate IMM and cc the requesting stakeholder.
**Tickets scheduled in advanced will be put on hold until the post goes up. There will be a notification in closing the ticket that the post went up. If the ticket has multiple posts in it there will be a notification in the ticket as each one goes live.

***Analytics - New tracking requests may take up to two weeks to have enough data to report.

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Takeovers

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Digital Marketing assigns a priority to every ticket request that is initiated.  A prioritization model is used to ensure a consistent approach to defining the sequence in which an item needs to be resolved and to drive the assignment of resources.

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for each area of Marketing & Communications.

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titleMarketing Areas
  • Design & Print
  • Digital Marketing
  • Media Services
  • Social Media