FairfieldNews Task List

Ticket Number: _________________________
Send Date: ____________________________

• Previews should be sent using the 1-29-15 test database
  • %%User_Type%% in the subject line for version testing
  • a litmus query has been setup with all flags (testing personalization) under 'test querys' folder:  TEST_NewsAt_Litmus_MasterEmailMarketing
• Final Test Previews for Review should be sent using the following query: TEST_NewsAt_JennRichAlistairAmyMike_MasterEmailMarketing
• Update send queries in engage
  • Priority: Young Alumni, Alumni, Parents, Friends, Fac/Staff, Students
    
• Update my.Fairfield (one campus) with top 3 stories under global announcements
  • https://fairfield.onecampus.com/
    
    

Website (Cascade) Updates:

• Update Thinkspace section (check thinkspace website for stories to add - thinkspace.fairfield.edu)
• Update Nav ID (671, 667, 730, 690, 776, 845) section to point to current month section with stories for that week under archive
  
• Update Nav ID (701, 706) sections need to to point correct month and story count is correct (this depends on what week we are in, 1st-2nd-3rd-4th)
  
• Update 'Current Display Date' (located under assets) to last week's date
  
• Move 'H1' content type to top of list in all sections (check under tags and archive branches)
• Check the image size for all stories is correct
  
• Check all personalized stories (tags branch) to make sure the removal date is current
  

**Flags need to add to end of UTM links (there are 4 LINKS PER STORY):
**UPDATE GOOGLE DOC WITH UTM LINKS
   &first_name=%%first_name%%&alumni=%%alumni_flag%%&facstaff=%%facstaff_flag%%&friend=%%friends_flag%%&parent=%%parents_flag%%&student=%%student_flag%%

(email) Feature Story Image Size: 608 x 355
(web) Feature Story Image Size: 900 x 500
(email) Sub Story Image Size: 296 x 175
(personalized stories) Image Size: 175 x 175

• (email) Feature Story UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<featurestory>
• (email) Sub-Story UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<substoryleft>
• (emal) Sub-Story UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<substoryright>
• (email View All UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<viewall>
  

• (email) listicle - 1 - check with Eric
• (email) thinkspace - 1 - check the website for new posts
  
  
• (email) Student News section
  • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
• (email) employee section
  • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
• (email) Friends of News Section
  
  • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
• (email) Alumni News Section
  
  • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
• (email) Parent News Section
  
  • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
    
    

• (email) alumni events - pull from homepage
• (email) university events - pull together from today@, fairfieldstags, quick center